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AJAX and SEO: Hazards of AJAX to a Website’s Search Engine Ranking

Remember once users known as the net the “world wide wait”? You load an internet site, click on a link or press a button and wait, the total page disappears and reappears everywhere once more and also the solely distinction between the 2 pages is a slip message. Then you correct the error and click on, and wait, wait and eventually done!

Websites got to be a lot of responsive and a lot of easy. web site guests square measure wont to seeing fast responses to actions in standalone applications like microsoft workplace etc., and it’s solely natural that they expect identical behavior from sites too. Recently, quite an few websites, like GMail and Google Maps, have addressed these problems by developing Ajax sort websites wherever the page principally ne’er unloads as a results of user action, however solely a specific section of the web site is modified. Since the total contents of the page don’t seem to be dud and downloaded once more, this sort of development accounts for quicker and a lot of interactive user expertise.

One will expect a couple of surprising results from associate Ajax driven web site too. like a specific uniform resource locator could over time show totally different content as a results of user action. Bookmarking and navigating the browser history can present itself surprising results because the uniform resource locator ne’er changes however solely the content. this is often a significant downside for computer programme classification of such a page as a result of the pages that a specific link can result in can ne’er be indexed by Search engines as a result of javascript code is employed to fetch the content of that page at identical uniform resource locator. Search engines cannot follow such links and thus can simply skip such content.

There square measure work-arounds for this specific downside, however might not be compatible across multiple browsers or might not suit the actual application. so Ajax could also be thought of as a Double edged steel within the hands of a developer. One should keep SEO concerns at higher priority whereas planning websites in Ajax.

Get More Info About Magento Ajax Cart here

 


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